Case Study
6x increase in ROAS and 2.8x decrease in CAC
Case Study
6x increase in ROAS and 2.8x decrease in CAC
Overview: Gramiyaa is a health foods brand that aims to standardize cold-pressed oils and make them the go-to choice for cooking. The company was founded by Sibi Manivannan, who was disappointed with the rampant usage of chemical solvents and flavor essences in everyday refined oils. With extensive R&D, the Gramiyaa team built traditional stone mills inside a modern hygienic facility, where oil is minimally processed, unheated, and extracted with zero chemicals.
The Challenge: The main challenge for Gramiyaa was to create awareness and drive the adoption of their cold-pressed oils among health-conscious consumers. To achieve this, the company decided to invest in performance marketing campaigns.
The Solution: Gramiyaa started its performance marketing efforts two years ago with an ad spend of INR 60,000. At that time, their cost per acquisition (CAC) was over INR 1,000. However, over time, they were able to optimize their campaigns and improve their performance.
Now, Gramiyaa has increased their ad spend to INR 500,000 and their CAC has decreased to INR 350. This indicates that their campaigns have become more efficient in attracting new customers. As a result of their successful performance marketing efforts, Gramiyaa now generates over INR 3,000,000 in sales per month.
The Results: Gramiyaa’s investment in performance marketing has paid off. Within two years, they have seen a significant decrease in their CAC and an increase in sales revenue. Their success demonstrates the power of performance marketing in driving business growth for health foods brands.
The Challenge: The main challenge for Gramiyaa was to create awareness and drive the adoption of their cold-pressed oils among health-conscious consumers. To achieve this, the company decided to invest in performance marketing campaigns.
The Solution: Gramiyaa started its performance marketing efforts two years ago with an ad spend of INR 60,000. At that time, their cost per acquisition (CAC) was over INR 1,000. However, over time, they were able to optimize their campaigns and improve their performance.
Now, Gramiyaa has increased their ad spend to INR 500,000 and their CAC has decreased to INR 350. This indicates that their campaigns have become more efficient in attracting new customers. As a result of their successful performance marketing efforts, Gramiyaa now generates over INR 3,000,000 in sales per month.
The Results: Gramiyaa’s investment in performance marketing has paid off. Within two years, they have seen a significant decrease in their CAC and an increase in sales revenue. Their success demonstrates the power of performance marketing in driving business growth for health foods brands.
Overview: Gramiyaa is a health foods brand that aims to standardize cold-pressed oils and make them the go-to choice for cooking. The company was founded by Sibi Manivannan, who was disappointed with the rampant usage of chemical solvents and flavor essences in everyday refined oils. With extensive R&D, the Gramiyaa team built traditional stone mills inside a modern hygienic facility, where oil is minimally processed, unheated, and extracted with zero chemicals.
The Challenge: The main challenge for Gramiyaa was to create awareness and drive the adoption of their cold-pressed oils among health-conscious consumers. To achieve this, the company decided to invest in performance marketing campaigns.
The Solution: Gramiyaa started its performance marketing efforts two years ago with an ad spend of INR 60,000. At that time, their cost per acquisition (CAC) was over INR 1,000. However, over time, they were able to optimize their campaigns and improve their performance.
Now, Gramiyaa has increased their ad spend to INR 500,000 and their CAC has decreased to INR 350. This indicates that their campaigns have become more efficient in attracting new customers. As a result of their successful performance marketing efforts, Gramiyaa now generates over INR 3,000,000 in sales per month.
The Results: Gramiyaa’s investment in performance marketing has paid off. Within two years, they have seen a significant decrease in their CAC and an increase in sales revenue. Their success demonstrates the power of performance marketing in driving business growth for health foods brands.
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